Nicole Hunter

Somehow I always knew it’d be EA that would coax me back to this platform. Their consistent one-upmanship on anti-consumer practices is something that has a unique impact on my psyche. It feels as though every month or so there’s something new and uniquely cynical going on under the wet underbelly of EA. Yet, somehow, the newest Sims 4 pack, Star Wars: Journey to Batuu has managed to fly another red flag in terms of anti-consumer practices.

Page briefs outline a web page’s purpose and goals alongside how to accomplish them. They help everyone understand what’s needed to produce great content. Download our free template at the end of this post. Here’s a common content marketing scenario that may have happened to you: a writer and an editor discuss a piece of content that covers a specific topic, but ties into the organization’s overall marketing and content strategy. During the conversation, they agree on key details important to t

In the age of digital marketing, good stories—and good story structure—matter more than ever. In this post, we explore why it is critical to prioritize good storytelling techniques in your content marketing.

In this post, we talk about how to define a sustainable content workflow for your content marketing team to follow. We also cover how to maximize efficiency while minimizing potential friction with your organization’s stakeholders.

In this post, we highlight the important role editorial guidelines play in executing—and maintaining—a successful content strategy, especially for organizations that want to scale their content marketing efforts over time.

As technology becomes an ever larger part of our lives, the way we handle money is changing. For years now, FinTechs have been at the frontlines of this changing landscape, by providing customers with better, faster and more inclusive financial services. However this is not an isolated incident. Across every sector, agile, small and midsize companies (aka SMEs) are disrupting their industries by providing new, energizing customer experiences. It’s no great mystery why SMEs have become such a mas

Defining business goals and understanding your target audience are core components of a successful content strategy. In this post, we’ll help you cut through the weeds to create a strategy that produces great results. Content can be one of your organization’s strongest business assets. According to the Content Marketing Institute, 96% of the most successful B2B content marketers say their audience view their company as a trusted resource. In order to build audience trust, you need to provide us